Monthly Archives: October 2007

Roanoke Valley SPCA site wins award

The Roanoke Valley SPCA site has won an Interactive Media Award ™ for outstanding achievement. Contestents are graded on design, content, feature functionality, usability, and standards compliance. This site was a lot of fun to put together, and we’re happy that we were able to help. Congrats RVSPCA.

Star Trek Analytics and the Value of Observation

SiteLogic Founder Matt Bailey uses the power of analytics — that is, statistical analysis — to determine how Star Trek’s famous Red Shirts can live long, happy lives instead of being messily killed on one of Captain Kirk’s adventures. A noble project. But Bailey’s analysis ignores both context and behavior, and this is the result:
We […]

Blow up your admissions site

One lesson jumps out from the dozens of interviews and usability tests we’ve conducted with universities like Virginia Tech and Imperial College London: You should blow up your admissions site.

How VT Financial Aid rebuilt their site around audience goals

In an earlier post I wrote about how we have adapted the KJ Method for getting consensus on site architecture. We used this approach extensively when we worked with various administrative and academic departments at Virginia Tech, to revamp their parts of the overall vt.edu site. The people in the Financial Aid office did a […]