Identity & Branding
Branding, you say? And how exactly do you define that?
Here's a bit from a *reliable* source:
A brand is a name or trademark connected with a product or producer.
Right. Here's another take on it:
Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies."
That's more like it.
We tend to think more along the lines of the "personal philosophy" part of that. When you have a great experience with a brand, you walk away feeling good about it. Therefore, it fits with your lifestyle. Likewise, a bad experience creates an equal, but opposite reaction - you vow to never use it again.
We like to share posts that illustrate great branding moments, whether we created them or not. Please feel free to weigh in with your thoughts or tip us off to what we may be missing.
Why your website is not an ad
Let's get one thing straight. Your website is NOT an ad. It's your front door. With an ad, you start the conversation. The customer is listening. You hope they'll respond.
With your website, a person chooses to walk in the door for a reason. Every link they click is a chance for them to tell you that reason. Your site has to anticipate their…
Chatham Hall: Blending In To Stand Out
We've worked with Chatham Hall girls school in Chatham, VA, long enough to have redesigned their website three times. The last redesign coming two years ago. Between projects, we've continued our relationship with them through site maintenance.
But this summer, they came to us with something completely different.
Robert Ankrom, the school's…
Beyond slogans
A pomegranate.
To the right is a pomegranate. I've walked past these things several times in the grocery store but never picked one up, mostly because I didn't have the slightest idea how to eat it.
Now, the POM folks have been trying to market these weird little things to Americans for a long…
Meet the Stricklands
So I recently had a chance to sit down with Damon and Ashley Strickland and talk to them about a few things, as well as what the future has in store for Campus Cruizers.
That conversation was great and I wish I had recorded it. But I didn't know I would be writing this blog post then, so I didn't.
Instead, I emailed them several questions a few…
Road Trips
The Blue Ridge Parkway Visitor Center in Asheville, NC
Designing a new digital home for the Blue Ridge National Heritage Area
We have been to some pretty amazing places in our work with our clients- London, California, Kiawah Island, New York, Jamestown, Utah, Arizona, Maryland, Washington, DC.
When we begin our work with a new client, the…
Floyd Country Store launches!
NewCity worked with Floyd Country Store to develop an overall strategy for raising awareness of the store as a centerpiece of Appalachian music heritage. We developed an advertising and promotion plan, including message themes and creative concepts. The new look and feel established was carried over into the store itself with new signage. Lastly…
Examples from our Portfolio
Results that speak.
"They've been very receptive to a lot of feedback from me at a design level, as I feel that my role is to make sure that we're protecting the corporate brand but yet developing something new and fresh for the web. They've been fabulous at that."
- Beth Elzer, Art Director
Imperial College London
