Creativity
Where does it come from? More importantly, where does it go when we need it most?
Sometimes, it flows like water. Other times, it’s like squeezing water from stones. Either way, deadlines and budgets don’t change.
Creativity for the sake of being creative is a dead-end road that people will only travel down once. But when ideas compel someone to follow along, they get noticed.
Before we write content or code. Before we dive into design. Heck, before wireframes. There must be ideas. Ideas are the fuel for it all. And creativity is the spark.
Here we share everything from inspiration to methods that we, and others, have found successful in the quest for creativity. We’d love to hear what you have to say on the subject. Just be sure to leave your comments in the form of a haiku. Or prose. Or a rhyming couplet, those are nice.
NewCity Suggests:
Illustrator Tip: Duplicate a shape along a circle
Making a shape mathematically duplicate itself along a circle sounds like something illustrator would handle flawlessly. Well it is, if you can find it. This not very well documented procedure I have the need for maybe 3 times a year but every time its a challenge to make Illustrator do what I want it to do. That is until I discovered this little method. Follow these easy steps to duplicate a shape along a circle perfectly every time.
Best of Show - Interactive at the 2011 Western Virginia Addy Awards
NewCity is delighted to announce that we took top honors in the interactive category at the 2011 Western Virginia Addy Awards Saturday night. // Read more
NewCity is moving!
Well it has been the busiest year anyone here has seen in our company's history. A good year. Good enough that we are expanding to a new office space.
Faking a print piece from a flat working file
Imagine that you just got done comping a print piece and now it''s time to show the client via web conferencing. You want it to look as real as you can, but something is missing - it looks too flat. Here's a simple & fast way to suggest what it will look like when actually printed.
Making the Tweetsie Website 3-D!
NewCity has a talented bunch of people working here. Many of us have hidden talents that don't always get used on a day-to-day basis. One of mine is sculpture and paper sculpture. NewCity concepted and designed a 3-D paper train which was presented to Tweetsie R.R. Theme Park
Are You Indispensable?
That's the subtitle of Seth Godin's latest book, Linchpin, and the question he puts to his readers. But that is not what I took away from it. I walked away from this quick read asking myself, "What is my art?"
Godin defines art as "a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another..." And, he dedicates an entire chapter to the "powerful culture of gifts." It was…
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