Higher Education
Every college and university in the world faces one common challenge: recruiting new students.
But that's pretty much where the similarities end. Institutions are as unique and diverse as the communities they serve. So the message you deliver must be exclusive to your school, and your site must be a reliable source of information for everyone who uses it.
Anyone who works in higher education knows it's a whole different ballgame from a corporate environment. Nothing gets done without a committee. You have to wrangle dozens if not hundreds of independently managed websites under your school's brand.
And yet nowhere is the total brand experience more important for attracting the best students, growing enrollment, increasing alumni engagement and promoting research.
Read the latest of what we've learned about delivering great experiences for higher education.
NewCity Suggests:
Translating Higher Ed-Speak from US to UK
NewCity does a lot of work in higher education. We've done a few projects in the UK in addition to our customer base in the US. One of the most fun aspects of that work is learning to translate between Higher Ed lingo in the US and the UK.
It wouldn't be so hard if it wasn't for the fact that we use a lot of the same words to mean different things! George Bernard Shaw's maxim "England and America are two countries separated by a common language," holds true in higher ed.
Melissa Beaver…
“Visit Virginia Tech” Mobile App Goes Live!
Nomad Mobile Guides, a spin-off company of NewCity, offers the best mobile solution to publish and promote travel. Smart College Visit, Inc. a Blacksburg, Va based higher-ed marketing and college visit planning portal, in partnership with Virginia Tech used this platform to create their "Visit Virginia Tech" mobile app.
Best of Show - Interactive at the 2011 Western Virginia Addy Awards
NewCity is delighted to announce that we took top honors in the interactive category at the 2011 Western Virginia Addy Awards Saturday night. // Read more
Roanoke College Makes the Best of the Higher Ed Mobile Site List
One of our favorite clients, Roanoke College, was featured on the .eduGuru’s “Best of the Mobile Higher Ed Web” list.
We created the mobile site as a Christmas gift for Roanoke College- a Marketing Department can only eat their way through so many Harry & David towers. What sparked the idea for a mobile site? With the increasing demand for…
Roanoke College - New Mobile Site
Roanoke College lauched it's mobile site today, designed by NewCity. You can read more about it at www.rcnewsblog.com/?p=933 or check out the site at i.roanoke.edu.
In The Clouds
Why Virtualization?
The last several years have seen a move towards the buzzword compliant world of cloud computing. Cloud computing is a somewhat nebulous term that has been used to describe all kinds of web-based services, from mail to storage to hosting.
At NewCity, one of the ways we're leveraging the cloud is by using the services of…
// Next
The Results.
Results that speak.
"They've been very receptive to a lot of feedback from me at a design level, as I feel that my role is to make sure that we're protecting the corporate brand but yet developing something new and fresh for the web. They've been fabulous at that."
- Beth Elzer, Art Director
Imperial College London
