Mobile Apps and Websites

Google is forecasting that mobile traffic to your website (from smartphones and tablets) will pass traffic from desktops and laptops by 2015, and searches by 2013. If your site is like others we know, your mobile traffic has tripled or quadrupled in the last year.

And Flurry, a leading provider of analytics for mobile, reported in 2011 that time spent with mobile applications has passed time spent on the web. Use of smartphones and tablets is exploding.

NewCity has invested heavily in our mobile capabilities over the last several years - both in our understanding of how to plan and design for mobile, and in our ability to build solid mobile applications and websites. We launched our first mobile-optimized websites for a number of clients including Roanoke College and Lewis Ginter Botanical Garden in 2009. In early 2010 we spun out a subsidiary company, Nomad Mobile Guides, offering a platform for destinations to launch native iOS and Android apps alongside mobile-optimized websites. Through Nomad we’ve developed the official mobile app for Yellowstone National Park, the Great Smokies National Park, and the Black Hills and Badlands of South Dakota and Santa Cruz, California among many others.

Of course the same person who uses your website from a laptop on Tuesday may be looking up something on your site from their Android phone that weekend. It’s often the same person interacting with you across all of these formats. The mobile and desktop web experience need to be conceived as a whole.