Posts by Jessica Behal

[ May 27, 2010 ]

NewCity is excited to introduce Nomad’s GSMA mobile apps

Nomad Mobile Guides™, a spin-off company of NewCity, is excited to introduce quality, interactive mobile guides for iPhone and iTouch users with the new successful release of the Great Smoky Mountains applications, developed in cooperation with the Great Smoky Mountains Association and National Park Service.

Two different applications are available for visitors to enjoy.

[ March 4, 2010 ]

Email Marketing Best Practices

USER BEHAVIOR

  • AFFINITY for the brand and INTEREST in the subject are the two most important factors in email participation.
  • Users spend an average of 51 seconds reading a newsletter.
  • 69% look forward to receiving at least one of their newsletters.
  • Users read content as a form of personal address—anything you write should be directed specifically at them.
  • Users hesitate to subscribe to newsletters because they already receive too much information, and are concerned about…
 
[ March 4, 2010 ]

Search Optimization and Marketing

Search Engine Optimization (SEO) is an essential part of the development and marketing of a website. There are six main areas of SEO to focus on in order to have a successful campaign. 

  1. Keywords
  2. Organic Optimization
  3. Pay-Per-Click (PPC) Marketing
  4. Link Building
  5. Marketing Optimization
  6. Analytics and Reporting

Below are some recommendations for each area that NewCity uses to drive Search Engine Marketing.

[ February 17, 2010 ]

Roanoke College - New Mobile Site

Roanoke College lauched it's mobile site today, designed by NewCity.  You can read more about it at www.rcnewsblog.com/?p=933 or check out the site at i.roanoke.edu.

 

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