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	<title>New City Media</title>
	<link>http://www.newcitymedia.com</link>
	<description>story. design. impact.</description>
	<pubDate>Wed, 30 Apr 2008 03:57:49 +0000</pubDate>
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		<title>I’ll be tinkering around back in the shop if anyone needs me.</title>
		<link>http://www.newcitymedia.com/brain-dump/i%e2%80%99ll-be-tinkering-around-back-in-the-shop-if-anyone-needs-me/</link>
		<comments>http://www.newcitymedia.com/brain-dump/i%e2%80%99ll-be-tinkering-around-back-in-the-shop-if-anyone-needs-me/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 03:54:36 +0000</pubDate>
		<dc:creator>Dave Perks</dc:creator>
		
		<category><![CDATA[Brain Dump]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[frustration]]></category>

		<category><![CDATA[insight]]></category>

		<category><![CDATA[process]]></category>

		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.newcitymedia.com/brain-dump/i%e2%80%99ll-be-tinkering-around-back-in-the-shop-if-anyone-needs-me/</guid>
		<description><![CDATA[I bought a used lawnmower today and gained insight on my writing at the same time.
Here in Blacksburg, there’s a power equipment shop that’s exactly like the one you probably went to with your dad at some point during your childhood.  For starters, it’s easy to miss if you’re not looking for it. When [...]]]></description>
			<content:encoded><![CDATA[<p>I bought a used lawnmower today and gained insight on my writing at the same time.</p>
<p>Here in Blacksburg, there’s a power equipment shop that’s exactly like the one you probably went to with your dad at some point during your childhood.  For starters, it’s easy to miss if you’re not looking for it. When you pull into the parking lot you notice two buildings, and for first time visitors, it’s a toss up as to which one is the warehouse and which one contains the showroom.</p>
<p>Then there’s the collection of about 200 push mowers, riding mowers, garden tillers, log splitters, sod cutters, pressure washers, chain saws and weed eaters laying around ready to be fixed or harvested for parts.</p>
<p>I love that place.</p>
<p> <a href="http://www.newcitymedia.com/brain-dump/i%e2%80%99ll-be-tinkering-around-back-in-the-shop-if-anyone-needs-me/#more-371" class="more-link">(more&#8230;)</a></p>
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		<title>Dear MCPS Eighth Grade Class,</title>
		<link>http://www.newcitymedia.com/brain-dump/dear-eighth-grade-class/</link>
		<comments>http://www.newcitymedia.com/brain-dump/dear-eighth-grade-class/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 18:40:32 +0000</pubDate>
		<dc:creator>Nick Morgan</dc:creator>
		
		<category><![CDATA[Brain Dump]]></category>

		<guid isPermaLink="false">http://www.newcitymedia.com/brain-dump/dear-eighth-grade-class/</guid>
		<description><![CDATA[Thanks for stopping by today - glad to see there is encouragement in our public schools to interact with the community.  We are always happy to share some insight into what we do, so here are some things to get you started:
Learning HTML, CSS, and Javascript:

HTML, CSS, and Javascript - http://w3schools.com/
Advanced Javascript - http://www.quirksmode.org/resources.html
Advanced [...]]]></description>
			<content:encoded><![CDATA[<p>Thanks for stopping by today - glad to see there is encouragement in our public schools to interact with the community.  We are always happy to share some insight into what we do, so here are some things to get you started:</p>
<h3>Learning HTML, CSS, and Javascript:</h3>
<ul>
<li>HTML, CSS, and Javascript - <a href="http://w3schools.com/">http://w3schools.com/</a></li>
<li>Advanced Javascript - <a href="http://www.quirksmode.org/resources.html">http://www.quirksmode.org/resources.html</a></li>
<li>Advanced CSS - There really isn&#8217;t one that stands out. So <a href="http://google.com">Google</a>. For examples of what CSS can do go to <a href="http://csszengarden.com/">CSS Zen Garden</a>.</li>
</ul>
<h3>Learning Scripting languages:</h3>
<ul>
<li>PHP - <a href="http://php.net">http://php.net</a></li>
<li>Ruby - <a href="http://www.ruby-lang.org/en/">http://www.ruby-lang.org/en/</a></li>
<li>Python - <a href="http://www.python.org/">http://www.python.org/</a></li>
<li>Perl - <a href="http://www.perl.org/">http://www.perl.org/</a></li>
</ul>
<h3>Database applications:</h3>
<ul>
<li>SQLite - <a href="http://www.sqlite.org/">http://www.sqlite.org/</a></li>
<li>MySQL - <a href="http://dev.mysql.com/">http://dev.mysql.com/</a></li>
<li>phpMyAdmin (For managing your MySQL databases) - <a href="http://www.phpmyadmin.net/home_page/index.php">http://www.phpmyadmin.net/home_page/index.php</a></li>
</ul>
<h3>Web Server:</h3>
<ul>
<li>Apache - <a href="http://apache.org">http://apache.org</a></li>
</ul>
<p>You can  download <a href="http://www.en.wampserver.com/">WAMP</a> which will install the basics (Apache, Mysql, SQLite, and PHP) for you on Windows .  If you own a Mac or Linux most of these things are already installed and just need a little configuration. If you do just a little searching, you will find installers for all of these languages and applications for your platform.</p>
<h3>Getting to Actual Development</h3>
<p>When you are ready to start programming all you really need is a text editor.  All of these applications and languages are free.  You can use them as much as you like to create whatever you want. The web is multilingual in every sense of the word so keep learning and never stop.</p>
<h3><strong>Good places to read about what is going on in the world with technology; web and more:</strong></h3>
<ul>
<li>A List Apart - <a href="http://alistapart.com/">http://alistapart.com/</a></li>
<li>37Signals - <a href="http://37signals.com">http://37signals.com</a></li>
<li>Programming on Reddit - <a href="http://programming.reddit.com">http://programming.reddit.com</a></li>
<li>Slashdot (News for Nerds) - <a href="http://slashdot.org">http://slashdot.org</a></li>
<li>Ted.com - <a href="http://ted.com">http://ted.com</a></li>
</ul>
<p>Keep us posted.</p>
<p>Nick</p>
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		<item>
		<title>Not just another light fixture. Not just another website.</title>
		<link>http://www.newcitymedia.com/in-the-works/not-just-another-light-fixture-not-just-another-website/</link>
		<comments>http://www.newcitymedia.com/in-the-works/not-just-another-light-fixture-not-just-another-website/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 14:38:05 +0000</pubDate>
		<dc:creator>Dave Perks</dc:creator>
		
		<category><![CDATA[In The Works]]></category>

		<category><![CDATA[crafted lighting]]></category>

		<category><![CDATA[custom lighting]]></category>

		<category><![CDATA[lighting designer]]></category>

		<category><![CDATA[vaseline glass]]></category>

		<guid isPermaLink="false">http://www.newcitymedia.com/in-the-works/not-just-another-light-fixture-not-just-another-website/</guid>
		<description><![CDATA[When was the last time you bought a light fixture? Did you put a lot of time into the decision? Did you consult a lighting designer? Did your lighting designer then exhaust all standard possibilities, and eventually turn to a custom manufacturer? If so, you may already know about Crenshaw Lighting.
The reality is that custom [...]]]></description>
			<content:encoded><![CDATA[<p>When was the last time you bought a light fixture? Did you put a lot of time into the decision? Did you consult a lighting designer? Did your lighting designer then exhaust all standard possibilities, and eventually turn to a custom manufacturer? If so, you may already know about Crenshaw Lighting.</p>
<p>The reality is that custom lighting is not an every day need for many people, which explains why there are only a handful of manufacturers out there. But among them, Crenshaw stands tall, and we’re in the process of telling their story to make sure it stays that way. <a href="http://www.newcitymedia.com/in-the-works/not-just-another-light-fixture-not-just-another-website/#more-369" class="more-link">(more&#8230;)</a></p>
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		<title>Partners in Design - NCM and Lewis Ginter Botanical Garden</title>
		<link>http://www.newcitymedia.com/in-the-works/partners-in-design-ncm-and-lewis-ginter-botanical-garden/</link>
		<comments>http://www.newcitymedia.com/in-the-works/partners-in-design-ncm-and-lewis-ginter-botanical-garden/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 21:20:55 +0000</pubDate>
		<dc:creator>pam</dc:creator>
		
		<category><![CDATA[In The Works]]></category>

		<guid isPermaLink="false">http://www.newcitymedia.com/in-the-works/partners-in-design-ncm-and-lewis-ginter-botanical-garden/</guid>
		<description><![CDATA[ 
 

Studying design is a little like losing a few diopters of visual acuity.  You no longer see the detail and minutia of things.  You begin to see things elementally.  Design, good or bad, is in every part of our lives.   Good design smoothes the edges of our interactions, creates harmony and unity.  Bad design [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left"> </p>
<p style="text-align: center"> </p>
<p style="text-align: center"><a href="http://www.newcitymedia.com/wp-content/uploads/2008/04/picture-2.png" title="picture-2.png" rel="lightbox[pics363]"><img src="http://www.newcitymedia.com/wp-content/uploads/2008/04/picture-2.png" class="imageframe imgaligncenter" alt="picture-2.png" height="128" width="495" /></a></p>
<p>Studying design is a little like losing a few diopters of visual acuity.  You no longer see the detail and minutia of things.  You begin to see things elementally.  Design, good or bad, is in every part of our lives.   Good design smoothes the edges of our interactions, creates harmony and unity.  Bad design is discordant, jarring. 
<p style="text-align: left">No where is the essential geometry of design more present than in nature.  We are often dazzled by the apparent randomness of natural things; they way they seem to resist the orderly organization we would impose on their layout.  We are drawn to their &#8220;wildness&#8221;, their fluidity and to the chaos that seems to exist there.  But, if we look, not carefully, but hazily, at the big picture we see the fundamental order that exists.  The grand plan of all things.  We are not drawn to chaos; but to ratios, to sequences, to rules.</p>
<p>We were recently selected to redesign the web site for <strong>Lewis Ginter Botanical Garden. </strong> The Garden, located in Richmond, Virginia, features more than 40 acres of spectacular gardens and the mid-Atlantic&#8217;s only classically styled Conservatory open to the public.  Lewis Ginter Botanical Garden&#8217;s many gardens and buildings are each a triumph in the creation of both indoor and outdoor spaces that resonate viscerally with its visitors.  It&#8217;s no wonder that people from all over the world visit the gardens to experience their beauty or choose to have their weddings at this place that fills the senses and the soul.<P>We are honored to have been chosen to redesign the Garden&#8217;s web site.  We at NCM have long recognized that good design is vital in any user experience.  Whether strolling through a rose garden or visiting a web site; intuitive, user-centric design makes every interaction more satisfying and draws us back again and again to its deceptive simplicity.</p>
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		<title>NCM Selected to Redesign CSU East Bay</title>
		<link>http://www.newcitymedia.com/in-the-works/ncm-selected-to-redesign-csu-east-bay/</link>
		<comments>http://www.newcitymedia.com/in-the-works/ncm-selected-to-redesign-csu-east-bay/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 13:21:48 +0000</pubDate>
		<dc:creator>David Poteet</dc:creator>
		
		<category><![CDATA[In The Works]]></category>

		<guid isPermaLink="false">http://www.newcitymedia.com/in-the-works/ncm-selected-to-redesign-csu-east-bay/</guid>
		<description><![CDATA[New City Media has been selected to develop new information architecture and redesign the web site for California State University East Bay, located just south of Oakland in Hayward, California. Our friend Indi Young recommended us to CSUEB after she had done some initial research and architectural work for them focusing on prospective students.
]]></description>
			<content:encoded><![CDATA[<p>New City Media has been selected to develop new information architecture and redesign the web site for <a href="http://www.csueastbay.edu/" target="_blank">California State University East Bay</a>, located just south of Oakland in Hayward, California. Our friend <a href="http://adaptivepath.com/aboutus/indi.php" target="_blank">Indi Young</a> recommended us to CSUEB after she had done some initial research and architectural work for them focusing on prospective students. <a href="http://www.newcitymedia.com/in-the-works/ncm-selected-to-redesign-csu-east-bay/#more-359" class="more-link">(more&#8230;)</a></p>
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		<title>Lessons learned from Imperial College London</title>
		<link>http://www.newcitymedia.com/brain-dump/lessons-learned-from-imperial-college/</link>
		<comments>http://www.newcitymedia.com/brain-dump/lessons-learned-from-imperial-college/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 08:16:38 +0000</pubDate>
		<dc:creator>David Poteet</dc:creator>
		
		<category><![CDATA[Brain Dump]]></category>

		<category><![CDATA[Under the Hood]]></category>

		<guid isPermaLink="false">http://www.newcitymedia.com/brain-dump/lessons-learned-from-imperial-college/</guid>
		<description><![CDATA[
 Jeannine Everhart and I traveled to London in early February to meet with Imperial College London for an end-of-project review. We met with the entire web team and went through all aspects of the project including feedback from students and staff, analytics, review of project objectives and a discussion of lessons learned.
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center"><a href="http://www.newcitymedia.com/wp-content/uploads/2008/03/imperial-web-team.jpg" rel="lightbox[pics211]" title="Imperial College London web team"><img src="http://www.newcitymedia.com/wp-content/uploads/2008/03/imperial-web-team.jpg" alt="Imperial College London web team: From left to right, Sian Berry, Pamela Michael, Caroline Davis, Becky Manning, Peter Gillings, Tom Johnson, Maurice Farmer, Tom Miller, Saul Batzofin and Stuart Croghan" border="0" height="327" width="433" /></a></p>
<p> Jeannine Everhart and I traveled to London in early February to meet with Imperial College London for an end-of-project review. We met with the entire web team and went through all aspects of the project including feedback from students and staff, analytics, review of project objectives and a discussion of lessons learned. <a href="http://www.newcitymedia.com/brain-dump/lessons-learned-from-imperial-college/#more-211" class="more-link">(more&#8230;)</a></p>
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		<title>Best of Interactive &#038; Gold for National Geographic Jamestown Site</title>
		<link>http://www.newcitymedia.com/ncm-news/best-of-interactive-gold-for-national-geographic-jamestown-site/</link>
		<comments>http://www.newcitymedia.com/ncm-news/best-of-interactive-gold-for-national-geographic-jamestown-site/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 15:58:36 +0000</pubDate>
		<dc:creator>Dave Perks</dc:creator>
		
		<category><![CDATA[NCM News]]></category>

		<guid isPermaLink="false">http://www.newcitymedia.com/ncm-news/best-of-interactive-gold-for-national-geographic-jamestown-site/</guid>
		<description><![CDATA[New City Media was awarded the Best of Interactive Award and a Gold for Flash-based web design at the Western Virginia Addy Awards. Both awards were given in recognition of the work we did with National Geographic Magazine in celebration of Jamestown’s 400th anniversary.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.newcitymedia.com/wp-content/uploads/2008/03/natgeojamestown.jpg" alt="natgeojamestown.jpg" class="imageframe image-left" height="292" width="296" />New City Media was awarded the Best of Interactive Award and a Gold for Flash-based web design at the Western Virginia Addy Awards. Both awards were given in recognition of the work we did with National Geographic Magazine in celebration of Jamestown’s 400th anniversary.<br />
 <a href="http://www.newcitymedia.com/ncm-news/best-of-interactive-gold-for-national-geographic-jamestown-site/#more-352" class="more-link">(more&#8230;)</a></p>
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		<title>Floaties are okay&#8230;</title>
		<link>http://www.newcitymedia.com/distractions/floaties-are-okay/</link>
		<comments>http://www.newcitymedia.com/distractions/floaties-are-okay/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 22:23:28 +0000</pubDate>
		<dc:creator>pam</dc:creator>
		
		<category><![CDATA[Brain Dump]]></category>

		<category><![CDATA[Distractions]]></category>

		<guid isPermaLink="false">http://www.newcitymedia.com/distractions/floaties-are-okay/</guid>
		<description><![CDATA[I have a confession to make…  I am not, and probably never will be, a techie.  It never bothered me before I began working at New City.  I have a Blackberry, an iPod.  When I came on board here they got me a swank, new MacBook with a separate, large-donkey flat panel monitor (bigger than [...]]]></description>
			<content:encoded><![CDATA[<p style="font: normal normal normal 12px/normal Arial; margin: 0px"><span style="letter-spacing: 0px">I have a confession to make…  I am not, and probably never will be, a techie.  It never bothered me before I began working at New City.  I have a Blackberry, an iPod.  When I came on board here they got me a swank, new MacBook with a separate, large-donkey flat panel monitor (bigger than anything I&#8217;ve owned anyway)  Digitally, I have arrived&#8230;  I guess. </span></p>
<p style="font: normal normal normal 12px/normal Arial; min-height: 14px; margin: 0px"><span style="letter-spacing: 0px"></span></p>
<p style="font: normal normal normal 12px/normal Arial; margin: 0px"><span style="letter-spacing: 0px">I knew I was way, way, WAY out of my league when I would walk into meetings and realize I was the only person bearing paper and pen.  A Luddite!  I seem to be the only person in the office who gets thinks looking at YouTube on an iPhone loses something in translation.  Actually, I think I’m the only person here who doesn’t have or want an iPhone.  There might be one other dissenter among us (you know who you are&#8230;)  The thought of needing an external additional hard drive attached to an already souped-up Apple hot rod (both are de rigueur here at NCM) blows my mind.  If I need to speak to someone in the office, chances are I’m getting up and walking to their desk.  It took me 3 weeks to figure out what np and lmk meant.  Every night I’d get home, bleary-eyed from looking at a screen all day.  My brain actually hurt from trying to process information that seemed to be coming at me from all sides&#8230;  most of it too fast and with too many acronyms.  Everyone at New City Media is erudite, witty, hip and very, very good at what they do.  I’ve never felt so banal&#8230;  so slow&#8230;  so completely a beat behind.  And then it occurred to me that I’m probably not alone.</span></p>
<p style="font: normal normal normal 12px/normal Arial; min-height: 14px; margin: 0px"><span style="letter-spacing: 0px"></span></p>
<p style="font: normal normal normal 12px/normal Arial; margin: 0px"><span style="letter-spacing: 0px">Chances are, you don’t know that much about how web sites are built or designed.  You don’t have to.  That’s not your job, it’s ours.  And chances are, you feel you’re in way, way, WAY over your head.  Maybe you are; Web 2.0 is vast and deep.  But these guys are the rescue swimmers of the Web.  It’s not what they </span><span style="text-decoration: underline; letter-spacing: 0px">do</span><span style="letter-spacing: 0px">, it’s how they </span><span style="text-decoration: underline; letter-spacing: 0px">live</span><span style="letter-spacing: 0px">.  They’ve been amazingly patient at pulling this floundering, gasping non-techie who decided to jump into the deep end outta the drink.  I&#8217;m even learning a few strokes.  So, if you’re standing on the edge, curling your toes over the side- come on in, the water’s fine.   </span></p>
<p><span class="Apple-style-span" style="font-family: Arial; font-size: 12px; line-height: normal"><br class="webkit-block-placeholder" /></span></p>
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		<title>Virginia Tech</title>
		<link>http://www.newcitymedia.com/portfolio/virginia-tech/</link>
		<comments>http://www.newcitymedia.com/portfolio/virginia-tech/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 17:51:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.newcitymedia.com/portfolio/virginia-tech/</guid>
		<description><![CDATA[
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		<title>Tweetsie Railroad</title>
		<link>http://www.newcitymedia.com/portfolio/tweetsie-railroad/</link>
		<comments>http://www.newcitymedia.com/portfolio/tweetsie-railroad/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 17:50:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Portfolio]]></category>

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