Chatham Hall is one of our oldest clients. Traditionally, we’ve worked with them on web projects. But when they needed someone to help them with a different kind of mailer to send prospective students, they came to us. They did so because they knew we understood the culture and traditions of the school.
Their goal was to create a piece that looked and felt like it came from the girls themselves. They wanted it to have an air of authenticity beyond that of a traditional viewbook. We worked closely with both our client and the students to ensure this goal was met.
The book chronicles the life and times of a fictional group of friends as they experience high school at Chatham Hall. We used actual pictures from the girls and based the lives of our characters on the active lives of the entire student body. In the end, we produced a piece that stands out in a world of official glossy admissions brochures.
